How Pickens Plan’s pickens social media

I just spoke to Joey Mornin, from YourRevolution and it’s really incredible what they are doing. In just two weeks these guy have delivered a formidable social media strategy (Joey has not slept 8 hours in the last week). Pickens campaign had no idea how good they had by hiring these young super powers!

The campaign has really moved into high gear making social media a core part of their strategy. But let’s not miss the BIG point here.

Growing pains of on-demand media

No one loses or wins in the battle of Netflix & Amazon on-demand streaming videos, says Betsy Shiffman from Wired Magazine. But judging by the reader comments, the Losers R US: the generation X/Y users.

We’re still so early in this on-demand content game that the technology is very poor and the usability is far from ideal. Sure, we’re doing it to spare our kids from this painful transition. Thanks to the persistent curiosity of our guinea-pig mind we are patiently trying out anything you throw at us in a shiny box (virtual or real) until you — content providers — get it right. Even with the economy failing, game sales are up 52% and overall electronics sales continue to show growth. You can thank us by lowering your prices and making better tech toys — that is better usability, energy efficient and visually pleasant with less cables.

Make me laugh

Lately I’ve been wondering why is entertainment so successful on the web. It seems to be the magic formula to making something viral or getting a lot of hits (that or pure controversy). You wouldn’t be sending your friends product recommendations (lame) but you sure will send them a little funny video like this:

Media Transformation

We (my MCDM classmates) been having a discussion in flipthtemedia.com on what we understand of the concept of media, and what is ‘flip’ the media. Although the discussion quickly turned to the practical application of the blog scope and it’s organization, there were a few reactions from my classmates worthy of note, in particular John Liston really hit it in his comment:

“That being said I see “flip the media” as a new way of thinking. I cringe at using the cliché of “democratizing the media” but it seems as if that is the whole idea. The ability of the common person to share the news without the gatekeeper seems to be at the very heart of what we are doing. I don’t think we should be hung up on certain technology but rather the phenomenon that each and every person has access to news from everywhere and is able to contribute to the conversation. Technology is just a tool, the idea that is becoming affordable to all is the revolution.