Media Transformation

We (my MCDM classmates) been having a discussion in flipthtemedia.com on what we understand of the concept of media, and what is ‘flip’ the media. Although the discussion quickly turned to the practical application of the blog scope and it’s organization, there were a few reactions from my classmates worthy of note, in particular John Liston really hit it in his comment:

“That being said I see “flip the media” as a new way of thinking. I cringe at using the cliché of “democratizing the media” but it seems as if that is the whole idea. The ability of the common person to share the news without the gatekeeper seems to be at the very heart of what we are doing. I don’t think we should be hung up on certain technology but rather the phenomenon that each and every person has access to news from everywhere and is able to contribute to the conversation. Technology is just a tool, the idea that is becoming affordable to all is the revolution.

Peer Group 2 Discussion summary- Victorian Internet

1.    How can we use Victorian Internet to explain technology innovation

• The VI is a lesson in sociology, we need to pay attention to the psychological patterns that we have as humans, because they tend to be the drivers behind tech evolutions and adoption
• We’re always after the same thing, communicate.

2.    Why do we always want more and faster data?

• Because we can, information is not scarce
• If we were to reach a limit with one technology we’ll find another way to keep evolving
• Because human imagination has no limits
• Because we always want more, it’s a human condition

3.    Why do we use mediated channels to develop personal relationship?

• Because it provides a common ground with another person, you immediately have
• It’s an easy way to find people outside of your natural circle
• It feels more comfortable and less confrontational
• Non invasive, provides you with a non invasive way to establiush contact and develop initial relationship

4.    Why has Voice Recognition technology spread beyond call cenceter?

• The human voice is very wide full of nuances, intonations, sub-meanings, etc the only other “machine” that can recognize and react to all that is another human (for now)
• It has progressed in call centers because of cost saves, not necessarily because people like using it.
• It has progressed in niche groups where  other technologies are not a choice: for example with blind people who cannot write
• Context of other technology, when a user picks up the phone (vs computer/email/mail) they expect to talk to another human that has a wider range of response.