About Me

I am a communication professional with nine years of experience in interactive marketing and web development. I specialize in integrating technology, visual design and digital media strategy. I am currently consulting with various organizations such as, the Center for Communication and Civic Engagement at UW, City of Seattle, Silverkey Technologies.

I’ve spent nearly a decade in New York (which makes me a lifer) and recently moved to the Pacific North West. I worked for five years at American Express and three years at Digitas. In these two companies I had the opportunity to build up skills in many aspects of marketing: project management, web analytics, direct response, strategic marketing, ROIs and P&Ls, vendor management, affiliate programs, etc. The life at the agency and the client are very different but so interdependent was great to experience both.

With the media landscape changing and the barriers between marketing, PR and journalism blurred, I strive to be a new kind of communicator. One able to effectively navigate through the digital media ecology and to apply technology to craft engaging messages and distribute them to audiences.

To enhance my perspective and understanding of new media, I decided to pursue a Masters in Digital Media at University of Washington. This degree is an integrated approach to understanding new communication strategies demanded in the complex world of digital media. My focus is on storytelling and social media.

Being back in school is like being a kid in a candy store. I get to try out all kinds of fun digital tools — I can even play games and call it ‘research’. I spend my days blogging, reading, producing videos, designing stuff, reading good old-fashioned books, writing papers and deliberating the future of the world with some really interesting and diverse people. I love school.

Before entering the American corporate world I spent six years involved in the leadership of AIESEC, the world’s largest student organization for cultural exchange. That took me to many places around the world and eventually landed me in New York.

I received my BA in Mass Communication from Universidad del Zulia in my native Venezuela. And I honor my Argentinean heritage by being a Tango aficionado. If I’m not in front of the computer, you can find me in a milonga somewhere in the Pacific Northwest.